Today’s disruption requires both a broader perspective and a narrower focus. The five global shifts reshaping the world we live in. What are the implications for organizations, industries and wider society, right now and in the future? How can we shape and respond to them?
Using at least one mega trend[s]- design a 3000-word creative business model (process, strategy, (to meet a specific objective) and framework) that addresses a problem, fills a gap in the market or utilizes new technology. The business model should seek to address opportunities that the mega trends offer. This can be for an existing business or start-up.
You are invited to address your narrative and consider the following
Integrating the business model into an industry or sector and draw upon influencing business environmental variables
Develop a good understanding of Mega trends and how they relate to business
Financial considerations (Sales forecast, cost to develop) must be built into the narrative or any other financial aspects as required
Clearly demonstrate a value preposition to the company and the prospective customers
Demonstrate practical or virtual prototype
Demonstrate a clear understanding of not only the megatrend but how to take advantage of the mega trend
Ensure an unfair advantage is detailed in the narrative
Incorporate actual drivers of business models- e.g. [The Open Business Model- drivers are low costs due to sharing of R&D expenditure]
Product /Market Fits need to be clear
Problem solution Fit
Routes to Market
Your narrative should consider wider aspects as may be required
Students will be required to demonstrate clear thinking and use of processes to reach a logical conclusion.
Use relevant templates to support your central narratives