Sneakers Paradise
Outline:
1.Executive Summary:
Introduction of sneakers paradise project, the reason about why choose this industry to develop, basic luxury products consumption, analysis of different luxury brand shoes producer.
2.Current Situation:
2.1 Basic Company Information: Annual report of StockX and GOAT.
2.2 Vision and Mission:
Vision:
- Make contribution to protect environment due to sneaker paradise aim to prolong shoes’ lifespan which can decrease the raw material using.
- The number of sneakers and shoes collectors are increasing year by year, thus sneaker paradise offering an opportunity to servicing this group of customers.
Mission:
- The main services about this business is washing and maintain shoes and sneakers.
- To consider those customers who are shoes collector, we are offering door-to-door services to assist them to manage their shoes.
2.3 Products and Services: 1. Shoes care and washing. 2. Customization: assist shoes collectors to maintain and store their shoes.
2.4 Core Competencies:
The current shoes care market, most of stores do not offering shoes care and washing, even shoes maintain services.
3.External Environment:
3.1 PESTEL
3.2 Market Analysis (data from questionnaire and basic survey)
3.3 Competitor Analysis: ????
3.4 Competitive Advantages: professional shoes care services offering, assist shoes collectors manage their shoes, Application (APP) will be launched for shoes and luxury brand sneakers to selling and buying.
4. Strategies and Plans
4.1 Strategic Objectives and Goals
Objectives: to solve a problem is shoes care and washing, Appeal to more customers enjoy our services, create our brand reputation.
Goals: 1. Explore potential customers (the publics, students, shoes collectors)
- different normal shoes store, the major services include shoes care and washing.
4.2 Business Strategy: ?????
4.3 Business Model: Canvas
4.4 Marketing Plan: 4p’s
- Financial Analysis
Profitability and Sustainability Analysis
Sales Projections
Operating Costs
Capital Spending
Funding Requirement
- Risk Analysis
SWOT Analysis
Specific Risks and Mitigation
Alternative Scenarios
- Conclusion
- Sources
- Appendices
Methodology:
Questionnaire:
- Are you trouble in shoes care and washing?
- Agree
- Strong agree
- Not agree
- How often will you buy a new pair of shoes or sneaker for yourself?
a.2-3 weeks
- a month
- half a year
- What price will you accept to buy a pair of shoes or sneakers?
- Under £ 50
- Under £ 100
- Over £ 100
- What price can be defined as a luxury shoes or sneakers?
- Over £ 100
- Over £ 300
- Over £ 500
- What percentage of your shoes or sneakers will you willing to pay for the extensive cleaning for your shoes?
- 2% – 5%
- 5% – 10%
- Over 10%
- Are you a shoes or sneakers collectors?
- Yes
- No
- No, but sometimes will
- Do you like to collect luxury sneakers, joint brand shoes or limited-edition sneakers?
- Yes
- No
- Maybe
The Business Plan Template
- Executive Summary
- Current Situation
Basic Company Information
Vision and Mission
Company Values
(and if existing business the following:)
History
Organisational Structure
Products and Services
Core Competencies
- External Environment / Context
PESTEL
Needs Analysis
Market Analysis (primary and secondary market data required)
Competitor Analysis
Competitive Advantages
- Strategies and Plans
Strategic Objectives and Goals
Business Strategy
Business Model
Marketing Plan
- Financial Analysis
Profitability and Sustainability Analysis
Sales Projections
Operating Costs
Capital Spending (if any)
Funding Requirement
- Risk Analysis
SWOT Analysis
Specific Risks and Mitigation
Alternative Scenarios
- Conclusion
- Sources
- Appendices
