Assessment Brief
| Introduction: |
| The British economy has been facing challenges, political uncertainty and the increased global competition means that the industry is having to look closely at its product offering. However, ABTA (2019) report that in despite of this the British demand for holidays still remains very strong. This resilience and consumers seeking more authentic experiences and niche trends are becoming more mainstream. This has ultimately led to the emergence of new destinations. This emergence can be a result of the destination becoming more accessible thanks to new flight routes, it could be that it is hosting a major event, or it could simply be that its time has come.
Every year ABTA publishes a list of key trends for the year ahead. To https://www.abta.com/news/abta-reveals-12-destinations-watch-2019 view this source visit this link:
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| Completion of this assignment will address the following learning outcomes:
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| 2 | Define the different types of tourist attractions |
| (L03) | Explain the appeal of specific tourism destinations to a range of different customer types. |
| (L04) | Describe the economic value of domestic and international tourism. |
| (L05) | Summarize the social and cultural features of a destination and or a tourist attraction. |
| Task: |
| Your task is to research and produce a report on Poland
“Poland has more destinations with direct flights from the UK than mainland Spain, and adventurous holidaymakers are increasingly using this exceptional connectivity to explore this country’s historic cities and often unspoilt and beautiful countryside. Poland is a large country with a varied landscape dotted with lakes, medieval castles, red-bricked fortresses and ancient wooden churches. Krakow remains the jewel in the crown, but other cities, which are well worth a visit, are the capital Warsaw, Lodz, Lublin, Poznan and Wroclaw”. Source: ABTA 2019 Taking this into account the report must include the following:
You will need to provide a reference list for your report You may wish to attach a fact sheet to your report giving key data on the destination. Make sure you cite your sources and refer to key points within your report.
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| Banding | Knowledge and Understanding
(30%) |
Analysis, Interpretation and Application of Theory
(30%) |
Quality of Research
(20%) |
Academic Writing
(20%) |
| 90-100% | Exceptional knowledge base exploring and analyzing the discipline and its theory with extraordinary originality and autonomy. | Makes exceptional use of a range of relevant techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Demonstrates an exceptional theoretical understanding, where relevant, with appropriately selected theoretical knowledge integrated into the overall assignment tasks and all learning outcomes. | Exceptional exploration of wider academic sources with a high degree of independent learning which exceeds the assignment brief. Sources have been accurately interpreted and integrated with flawless synthesis and evaluation leading to innovative and interesting ideas. | Exceptional answer with coherent and logical presentation of ideas. The answer is clearly expressed with flair and originality. No language errors present and academic writing style was adhered to throughout. |
| 80-89% | Outstanding knowledge base exploring and analyzing the discipline and its theory with clear originality and autonomy. | Makes outstanding use of a range of relevant techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Shows a well-developed ability to compare alternative theories and apply them within the context of the assignment task and all learning outcomes, where relevant. | Outstanding exploration of wider academic sources with a high degree of independent learning which exceeds the assignment brief. Sources have been accurately interpreted and integrated with a high degree of analysis and application, leading to innovative and interesting ideas. | Outstanding answer with coherent and logical presentation of ideas. The answer is clearly expressed with originality. No language errors present and academic writing style was adhered to. |
| 70-79% | Excellent knowledge base that supports analysis and/or interpretation and problem-solving in theory and/or practice within the discipline, with considerable originality. | Makes excellent use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Shows a systematic and accurate understanding of key theories, which are consistently and appropriately applied within the context of the assignment task and all learning outcomes, where relevant. | Excellent exploration of wider academic sources with evidence of independent learning which may exceed the assignment brief. Sources have been accurately interpreted, integrated and analyzed, with an attempt made at synthesis leading to interesting ideas. | Excellent answer with coherent and logical presentation of ideas. The answer is entirely relevant and focused. Minimal language errors which have no impact on clarity of expression. Academic writing style was adhered to. |
| 60-69% | Very good knowledge base that supports analysis and/or interpretation and problem-solving in theory and/or practice within the discipline, with some originality displayed. | Makes very good use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Shows an accurate understanding of key theories, where relevant, which are appropriately applied within the context of the assignment task and the module learning outcomes. | Very good evidence of wider academic reading which indicates an approach to independent learning. Sources have been accurately interpreted and integrated with some attempt at analysis. | Very good answer with coherent and logical presentation of ideas. The answer is largely relevant and focused. Some language errors may be present but do not impact on the clarity of expression. Academic writing style was inconsistently adhered to. |
| 50-59% | Good knowledge base that supports some analysis and/or interpretation and problem-solving in theory and/or practice within the discipline.
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Makes good use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Sound descriptive knowledge of key theories, where relevant, with some appropriate application.
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Good evidence of academic reading, with some attempt at moving beyond the recommended texts. Interpretation of sources has been largely accurate, but there may be some instances of misunderstanding. Limited evidence of integration and analysis. | Good answer with some attempt at coherent and logical presentation. The answer contains some irrelevant material and lacks focus at points. Some language errors are present which impacts on clarity at times. Academic writing style is not adhered to at all times. |
| 40-49% | Satisfactory knowledge base demonstrating comprehension and formulation of basic knowledge with some omissions at the level of theoretical understanding.
Limited ability to discuss theory and solve problems within the discipline. |
Makes satisfactory but limited use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes.
Selection of theory, where relevant, is satisfactory but application and/or understanding is limited. |
Satisfactory evidence of academic reading, with no obvious attempt to move beyond the recommended texts. Interpretation of sources may be inaccurate and poorly integrated. Analysis is unlikely to have been attempted. | Satisfactory answer, however, issues with coherence and logical presentation are likely to be present. The answer contains irrelevant material and lacks focus. Language errors are frequent which impacts on clarity and academic writing style is not present. |
| 35-39%
(Marginal Fail) |
Outcomes not or only partially met. Restricted knowledge base demonstrated. Limited understanding of discipline. Difficulty with linking theory and problem solving within the discipline. | Attempts at analysis, where relevant, and interpretation are ineffective and/or uninformed by the discipline. Knowledge of theory, where relevant, is inaccurate and/or incomplete. Choice of theory inappropriate. Application and/or understanding demonstrated is very limited. | Limited evidence of reading at an academic level. Sources used may be inappropriate and interpreted poorly. No evidence of integration, analysis or interpretation. Poor academic practice may have resulted in sections of plagiarized material. | Answer is attempted but limited. Poor coherence and illogical presentation. The answer contains irrelevant material and lacks focus throughout. Language errors are consistent and impact on the clarity of expression. Academic writing style is not present. |
| 0 – 34% | Little or no evidence of knowledge base. Little evidence of understanding of discipline. Significant difficulty with theory and problem solving within the discipline. | Absence of relevant theoretical content and/or use of theory, where relevant. Lacks any analysis and interpretation. | Inadequate evidence of reading at an academic level with poor application of sources and ideas. Answer is likely to include inappropriate references which are misunderstood and not integrated. Possibility of plagiarism OR no evidence of academic research. Answer may not be research based. | Serious and fundamental flaws leading to an unclear answer. Very weak academic skills and writing ability. Poorly structured with multiple language errors. |
