Analyze the business and its competitive environment, then create a strategy and implementation plan for the organization. The project will be presented as a written document of 10 to 20 pages, double spaced, with APA formatting.
Select either an organization you work for or have worked for, or review one of these suggested companies: Apple Inc. or Toyota Motor Corporation. The student will conduct a strategic analysis including (at a minimum):
- a SWOT Analysis,
- a Competitive Environment Analysis, and
- the current performance and status of the company.
From that analysis the create a strategic direction, including (at a minimum):
- a mission and vision,
- the strategic pathway to success for the company,
- the value chain for the company,
- the organizational structure that will enable success,
- an outline of how each functional area of the company will execute the strategy, and
A set of four to six SMART Goals for a typical employee within the company that will align with the company’s strategy
