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Propose a customer relationship strategy for the firm. Briefly explain the main elements of the strategy. Define a set of objectives to achieve the strategy. Present a brief plan to achieve the defined objectives ).

Write a report on the design or redesign of the Supply Chain of sweeteners especially in North America manufactured by Ingredion Inc. Use factual information and numbers from the company’s formal documents (such as annual reports, quarter reports, … etc) posted in the websites above or online in the report and reference it accordingly. The report must contain the following elements and structure:
Present a brief description of the project including motivation and significance, objective(s), scope, and limitation(s).
A transitional paragraph to introduce or announce the upcoming sections in the report.
The firm
Present a brief introduction of the firm (the firm can be real or fictitious). It must include firm’s sector, size, geographical presence, the main product(s) and/or service(s). Furthermore, include the mission, goals, and main strategies of the firm. For more details about how to complete this subsection, please review the chapter about Competitiveness, Strategy, and Productivity by Stevenson, W. J., 2012.

Assess and state the current situation of the supply chain of the firm.

Based on the assessment of the current situation, develop and propose the following framework and strategies for the design or redesign of the supply chain of the firm.

Propose a customer relationship strategy for the firm. Briefly explain the main elements of the strategy. Define a set of objectives to achieve the strategy. Present a brief plan to achieve the defined objectives ).

Propose a supply strategy for the firm. Briefly explain the main elements of the strategy. Define a set of objectives to achieve the strategy. Present a brief plan to achieve the defined objectives (Please see Chapter 4 in the textbook for reference).

Develop and present a plan for the administration of the supply chain of the firm. This plan must consider the following topics: the logistical organization, the management of the collaborative
relationships, the assessment of the operational and financial performance, the management of risk and security, and the sustainability of the supply chain of the firm.

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