• Develop and write the unbranded content for your selected platforms and channels as planned in your Assessment 2 content calendar.
• Publish/post content at least 3 – 7 times each week (depending on your strategy and channel) on various digital channels in weeks 7,8 and 9.
• Make sure you hyperlink your content across various channels.
• Each week monitor and test if your strategy is working. Thinking about your goals, decide if your chosen angles and pitches are successful and adapt changes in your content calendar accordingly if necessary.
• Measure if you have reached your SMART objectives and analyze the performance of each post.
• Check if your choice of channels, key words and content is engaging your target audience in the way you expected.
• Confirm that your content/media items presented are connected to a current or relevant topic/discourse in the digital sphere and are achieving the reach you intended. Adjust if necessary.
• Evaluate the impact of your digital media strategy.
a. Does your content draw attention?
b. Did it gain visibility?
c. Does it maintain presence?
d. Does it interest and engage your target audience?
