| The Learning outcome(s) assessed by this assignment are:
All learning outcomes assessed. At postgraduate level you are expected to: · Have a high standard of presentation, structure, layout and design · Demonstrate appropriate coverage, critical appreciation and evaluation of relevant literature. · Demonstrate a critical understanding of key concepts and the application of theory to practical solutions. · Show evidence of originality of thought and approach, and of creative problem solving ability.
|
Drawing on relevant theories of strategy and leadership critically discuss the characteristics of successful strategic leaders. Use business examples to support your analysis.
Note the following when completing your written assignment:
- Writing: Written in English in an appropriate business/academic style
- Focus: Focus only on the tasks set in the assignment.
- Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
- Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
- All referencing should be in Harvard style.
Drawing on the functional areas of management (HRM, Marketing and Finance) and using the quantitative and qualitative data provided in the case study, conduct an internal analysis on the company. Justify your response (approximately 500 words)
Using relevant models, critically discuss the impact of external forces on the company. Critically evaluate the structure of its industry and discuss the implications for the company (approximately 500 words)
As a change consultant, what interventions would you have implemented within Unilever to mitigate the impact of economic factors? (approximately 750 words)
Consider a scenario in which you were called upon to participate as a change agent in a strategic change management programme. Critically reflect upon your experience in overcoming blockers and capitalising on facilitators of change. To what extent do you agree that reflective learning is in itself a means of enhancing one’s leadership ability in the context of change management? Justify your analysis by using theory.
