Management
Write a detailed, analytical response in narrative format
Read the case from our textbook titled, “How Starbucks Convinced Indians to Embrace Coffee”, pp. 413-426.
Write a detailed, analytical response in narrative format to the “Exercise” on page 423. Prepare a formal write up that introduces your perspective, integrates all the required elements in an engaging manner, and summarizes your findings and recommendations at the end.
Your analysis of Starbucks / this case should connect — with specific examples — to various frameworks, readings/articles
This should be 4-5 pages long
Excerpt From: Luthans, Fred; Doh, Jonathan;. “ISE EBook for International Management: Culture Strategy and Behavior.” boo
