Case Study: Corporate Social Responsibility Reputation
[WLOs: 1, 2] [CLOs: 1, 2, 3, 5]
Prior to beginning work on this assignment, read Chapter 1 of your textbook and the article The 10 Companies With the Best CSR Reputations in 2017 (Links to an external site.). Additionally, read the Week 1 Weekly Lecture. For this assignment, you will be writing a two- to three-page paper.
Select one company from The 10 Companies With the Best CSR Reputations in 2017 (Links to an external site.) with an active CSR presence or program to analyze. If you choose to deviate from this list, please contact your instructor for approval.
In your paper,
- Examine what problem(s) the company is addressing and how they address it.
- Select at least three internal and external stakeholders.
- Assess the effects of the company’s CSR initiatives on each stakeholder.
- Evaluate whether the company is successfully communicating their mission to the stakeholders.
- Recommend how the company can improve its CSR presence or program.
*Note: You are encouraged to integrate any feedback from your instructor and upload the assignment to Portfolium. For assistance using Portfolium, review the Portfolium Student Guide.
The Case Study: Corporate Social Responsibility Reputation paper
- Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style(Links to an external site.)
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
- Must utilize academic voice. See the Academic Voice(Links to an external site.) resource for additional guidance.
- Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- For assistance on writing Introductions & Conclusions(Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Ashford Writing Center resources.
- Must use at least one scholarly source in addition to the course text.
- The Scholarly, Peer-Reviewed, and Other Credible Sources(Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
- Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper(Links to an external site.)
- Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List(Links to an external site.) resource in the Ashford Writing Center for specifications.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
Out of the 10 companies I chose google.
The search giant falls from its #1 perch in 2016 and this year takes third place with a CSR score of 73.9.
The Reputation Institute says that Google CEO Sundar Pichai has been willing to publicly speak out on issues he believes in, such as countering comments about Muslims made by President Donald Trump.
Google’s slight drop on the list can also be attributed to an overall raising of the bar in the way the public views CSR. “How people evaluate companies in general has become a lot more critical because they’re more familiar, they’re more educated,” says Hahn-Griffiths.
GRADING RUBRIC:
Description:
Total Possible Score: 19.00
Examines What Problem(s) the Company Is Addressing and How They Are Addressing Them
Total: 4.00
Distinguished – Thoroughly examines what problem(s) the company is addressing and how they are addressing them.
Proficient – Examines what problem(s) the company is addressing and how they are addressing them. Minor details are missing.
Basic – Partially examines what problem(s) the company is addressing and how they are addressing them. Relevant details are missing.
Below Expectations – Attempts to examine what problem(s) the company is addressing and how they are addressing them; however, significant details are missing.
Non-Performance – The examination of which problem(s) the company is addressing and how they are addressing them is either nonexistent or lacks the components described in the assignment instructions.
Selects at Least Three Internal and External Stakeholders
Total: 1.00
Distinguished – Selects at least three internal and external stakeholders.
Proficient – N/A
Basic – N/A
Below Expectations – (Observation)
Non-Performance – The selection of at least three internal and external stakeholders is either nonexistent or lacks the components described in the assignment instructions.
Assesses the Impacts of the Company’s CSR Initiatives on Each Stakeholder
Total: 4.00
Distinguished – Thoroughly assesses the impacts of the company’s CSR initiatives on each stakeholder.
Proficient – Assesses the impacts of the company’s CSR initiatives on each stakeholder. Minor details are missing.
Basic – Partially assesses the impacts of the company’s CSR initiatives on each stakeholder. Relevant details are missing.
Below Expectations – Attempts to assess the impacts of the company’s CSR initiatives on each stakeholder; however, significant details are missing.
Non-Performance – The assessment of the impacts of the company’s CSR initiatives on each stakeholder is either nonexistent or lacks the components described in the assignment instructions.
Evaluates Whether the Company Is Sufficiently Communicating Its Mission to the Stakeholders.
Total: 3.00
Distinguished – Comprehensively evaluates whether the company is sufficiently communicating its mission to the stakeholders.
Proficient – Evaluates whether the company is sufficiently communicating its mission to the stakeholders. Minor details are missing.
Basic – Partially evaluates whether the company is sufficiently communicating its mission to the stakeholders. Relevant details are missing.
Below Expectations – Attempts to evaluate whether the company is sufficiently communicating its mission to the stakeholders; however, significant details are missing.
Non-Performance – The evaluation of whether the company is sufficiently communicating its mission to the stakeholders is either nonexistent or lacks the components described in the assignment instructions.
Recommends How the Company Can Improve Its CSR Presence/Program
Total: 3.00
Distinguished – Comprehensively recommends how the company can improve its CSR presence/program.
Proficient – Recommends how the company can improve its CSR presence/program. Minor details are missing.
Basic – Partially recommends how the company can improve its CSR presence/program. Relevant details are missing.
Below Expectations – Attempts to recommend how the company can improve its CSR presence/program; however, significant details are missing.
Non-Performance – The recommendation of how the company can improve its CSR presence/program is either nonexistent or lacks the components described in the assignment instructions.
Written Communication: Control of Syntax and Mechanics
Total: 1.00
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 1.00
Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 1.00
Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.
Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages.
Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement
Total: 1.00
Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
