- Discuss aspects of the company from the provided scenario by doing the following:
- Describe in detail how each of the following aspects from the scenario affect the company’s decision-making process:
- company culture
- organizational structure
- strategic direction, including mission and vision statements
- Describe in detail how the company’s culture could affect the market entry strategy.
- Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
- Discuss the company’s product from the provided scenario by doing the following:
- Describe specific characteristics of the emerging market that affect the company’s product.
- Discuss in detail how either a new product or an improvement to the company’s existing product would meet the market characteristics identified in part B1.
- Include details of eachof the steps the company would take in the design thinking process for the new or improved product from part B2.
- Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the new or improved product from part B2:
- company culture
- emerging market culture
- company ethics
- emerging market ethics
- organizational structure
- global legal systems
- Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.
- Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
- Demonstrate professional communication in the content and presentation of your submission.
