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Category: Marketing

Do you see any similarities in the flops? What can companies do to protect against flops? What flop shocked you the most?

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Read about company product flops. Do you see any similarities in the flops? What can companies do to protect against flops? What flop shocked you the most? Respond to two peers. https://www.usatoday.com/story/money/2019/12/19/biggest-product-flops-of-the-year/40845703/ (Links to an external site.) https://www.cbinsights.com/research/corporate-innovation-product-fails/ (Links to an external site.) https://www.inc.com/geoffrey-james/the-21-worst-product-flops-of-all-time.html Then in another document If you’re going to conduct marketing research, […]

Are mission statements critical to successful marketing organizations?

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Topic: Principles of Marketing Q1. Can target marketing ever be bad? Marketers constantly develop marketing programs to appeal to specific targets; some critics have denounced these efforts as exploitive. Target marketers have established marketing campaigns to: Targeting diabetics for ancillary needs such as equipment for taking insulin levels, or Contact lens wearers where driver’s license […]

Why do some organizations enter the trial phase of social media marketing maturity without planning and research? Is this a good move or not? Explain.

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MKT425 – SOCIAL MEDIA MARKETING***Writing Assignment 2***Why do some organizations enter the trial phase of social media marketing maturity without planning and research? Is this a good move or not? Explain.

Is social responsibility a driver of a corporate competitive advantage? How?

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Read case study N.1 from your textbook entitled: The Recalcitrant Director at Byte Products, Inc., and answer the following questions: Describe the ”Byte Products, Inc” industry (competitivity, rivals, growth, stakeholders…). 2 marks Draw the SWOT matrix for ”Byte Products, Inc”. 2 marks What is the major problem of ” Byte Products, Inc” and what are […]

Assess the benefits and drawbacks of the high-speed rail project. In your opinion, do benefits outweigh drawbacks, or vice versa? Why?

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Case Study 5.2: California’s High-Speed Rail Project A goal of the Obama administration has been to promote high-speed rail across the most populous and geographically-dispersed states in the United States. The idea is to adopt more energy-saving initiatives while also helping to improve state’s infrastructure. It is with this in mind that the Federal Government […]

Discuss whether or not any other competitors have influence over the market.

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Write a 1 to 2-page paper that addresses market structure classification of the Apple iPhone 6 plus. Note: The Apple iPhone 6 plus cellular phone will be researched for each course project assignment leading up to your final submission. Guidelines for this assignment are listed below: Discuss which market structure best aligns with the Apple […]

What tools may you offer to help explain the value proposition? What regulations might you suggest to help sell this product?

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Joan currently estimates the market value for Kathon MWX and $20 million, not much for Rohm and Haas to get excited about for a company with $2 billion in revenue, but what is the potential market value for this product? At what point would the company put resources behind this product and provide the needed […]

In this social period we are living in today of a cancel culture, and “wokeness”, should we be concerned about our privacy?

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How do you see this conflict of wanting privacy, but also wanting to be known? How much privacy should we be afforded? What is it that we are hiding? How much do people really know about you? How much do you disclose about yourself? Do you think people really know who you are? If they […]

What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty?

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For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why. What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In addition, for the […]

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