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WE ARE TRYING TO MARKET TO THE INSURANCE AGENTS SO THEY WRITE MORE LOANS FOR THEIR EXISTING CLIENTS AND NEW CLIENTS. THE POINT OF THIS RESEARCH IS FINDING HOW WE CAN GET THE AGENTS TO WRITE MORE LOANS. For this project we are writing it from the standpoint of the Mortgage lender who is trying […]
Design Thinking’ Report The individual assignment requires you to synthesise and evaluate trends and needs in the market to design creative and innovative value-added marketing solutions. It assesses your ability to analyse marketing problems, develop critical thinking and apply insights to design innovative solutions. It supports your employability by promoting engagement with and global outlook […]
Intro To Marketing This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing plan to launch the new product or service line in the stores of the same company that you selected in Assignment 2. This assignment provides you with an opportunity to demonstrate the […]
Marketing and Innovation – the two most important business functions! For this graded assignment you should analyze and write up five contemporary customer-focused innovations you have observed and investigated! In detail you should Identify the general Level at which the innovation occurred i.e. Product class, Product Category, or Product Form Describe the way things were […]
Choose one mini case from Chapters 11, 12, or 13 at the end of the text. Note that the video cases are not eligible for this assignment. You may use the mini case questions at the end of the chapter to guide your solution to the case. . Each mini case solution must follow the […]
1.Using the data included in the spreadsheet, rate the overall efficacy of the campaign by any criteria you deem relevant. Where possible, apply specific numbers to the criteria. 2.Although Squatty Potty did an admirable job of creating feedback mechanism to tie sales to views of the video, how could Squatty Potty have improved that effort? […]
Uber Success Brings Uber Public Relations Problems Write an 800-word paper and respond to the questions at the end of your selected case study to form the basis for your response. Address the following questions as well: What went well regarding the PR response to the situation? What might you have recommended improving the response? […]
Recent research in the USA and Europe has drawn attention to the serious disadvantages a criminal record brings. In the UK, there is a live debate and ongoing legal battles around the question of how long people’s criminal convictions should be visible to employers, insurers and others. How should society treat people with a criminal […]
International Marketing Final Take Home Exam You analyzed six full-length cases during the semester. Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets. Explain the concepts through case examples: Foreign Markets Local Marketing Global Coordination
Following on from the previous assignment for your new idea, you now need to create a 3,000 word Business Plan detailing your project addressing it to any of your chosen bankers for finance options. This part of the assignment is an extended form of your presentation pitch. Completion of this assignment will address the following […]
