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Describe the ad (what you see, what is said, how it is organized and so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, purposely confusing, busy, funny, sarcastic, ironic, understated, sad, sexy, vague and so on?

Critical Analysis of an Advertisement. You recently wrote an essay on this topic about 3 weeks ago. I now require a second draft. I will upload the first draft that you submitted so you can take it from there. Also, I received feedback about the first draft. You can use it as a guide to […]

Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.

You have been assigned the task of purchasing media for your client’s advertising campaign. Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.

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