Identify and describe the characteristics of the brand’s main current customers. Further, develop two profiles (personas) of potential target audiences (i.e. a group of people who are likely to be future customers), so that they can be targeted through a subsequent communications campaign.
Digital Marketing, Branding and Strategy – Summative Assessment Overview: You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around a corporate brand of your choosing (this could be the organization you work for). Your strategy for revitalizing the brand […]