Use the firm-level analysis tools such as global strategy matrix, organizational structure, entry mode, etc. to explain how the selected business can capture opportunities and minimize risks in the emerging economy.
(1) Introduce the business/company you have selected, including their company history, business activities, international experience (e.g. any export or foreign direct investment before) etc.; (2) Describe the selected emerging economy (or any other economy if you prefer) your business is entering. The use of World Bank database is recommended. The final product of the term […]