Should global marketers enter the market in El Salvador? How can they help the economy?
International Economics Should global marketers enter the market in El Salvador? How can they help the economy?
Tag: global marketers
How do Gannon’s cultural metaphors differ from how Hofstede uses culture to classify countries? What are some important secondary sources that companies can consult to learn about the cultures of other countries?
1.What are the four characteristics of culture that global marketers must recognize? 2.Name four elements of culture and briefly indicate why they are important when marketing products and services internationally. 3.How do Gannon’s cultural metaphors differ from how Hofstede uses culture to classify countries? 4.What are some important secondary sources that companies can consult to […]