Should the pharmaceutical industry advertise to patients, or should their advertising be solely focused on healthcare professionals who have better knowledge of physiology and pharmacology?
In the US, we can advertise pharmaceutical products directly to patients. This gives patients a great deal of information, so when they go see their healthcare professionals for diagnosis and treatment of their respective conditions, they are well-armed with complete and up-to-date data. Some folks feel that patients shouldn’t have access to all this information, […]
