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As you learned, the three “Ts” of marketing (trade shows, trade publications, and trade associations) can be used to research information about your competition. However, they can also be helpful in providing information about a business concept’s feasibility. In this Activity, you will perform market research for a new nanotechnology product using the three “Ts” […]
Think back to your last trip to the supermarket. You are standing in the checkout line and you see a candy bar that you are sure is speaking to you. So, in the basket it goes. This is an impulse buy. Research the definition of impulse purchasing and how it differs from compulsive buying. Select […]
Why international enterprises enter into the Chinese market with different entry modes? What’s the post-entry performance of different entry modes? AIM: Considering the fact that China has already become the second largest economy in the whole world, more and more international enterprises choose to invest in China. However, China is a country with a large […]
Submit a professional written and oral report detailing a marketing plan for a North Carolina company that currently has domestic (or only limited international) business to begin selling products and/or services in a foreign market. The objective is to prepare for a new business opportunity into a country that you select. The project should serve […]
In this course, you have examined the concepts of managing successful retail business models. One of the expectations from society and from the business world is that an organization perform in an ethical manner when conducting all of its business affairs. While society, in general and the business world specifically, may have standards of ethical […]
An important resource for online marketing research is web analytics. Web analytics provide an abundance of detail and data for the marketing researcher. Website visitors, including customer acquisition channels, keyword analysis, customer behavior while on the website, and at what point the customer departed from the website are all data points measured and evaluated through […]
Use your knowledge from previous courses, popular business journals, and/or from your research and readings to answer the questions. The questions for this week are given below. You are a New Market Development Manager for AT&T and you have been given the task of identifying one potential new country where you can expand your market […]
Read the peppercorn Dinning Case and think like an OD practitioner. tart by analyzing the situation. Please be sure to answer the following questions: How would you enter the contract? Describe conversations, discussions, actual contract. As the OD practitioner, you want good quality data. How will you collect the data such as survey(s), interview questions, […]
Instructions Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company. Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all […]
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. Show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process. For completing this Task successfully, you must […]
