marketing Archives - Page 22 of 35

What are the advantages for an emerging market to be a foreign direct investment host country? In your answer, address the incentives for good economic governance, advantages over other forms of capital flows, trade, domestic savings and investment, and economic growth.

Posted on April 19, 2020 by Adam

In writing your responses to your chosen topics, please be as detailed and original in supporting your points as possible. Illustrate with examples and graphs when appropriate. Choose four (and only four) of the following eight topics. Allocate 1 – 1.25 page per topic, exclusive of the question, inclusive of diagrams if applicable. Find the […]

Base your analysis on the following – identify the customer, brand equity, brand elements, brand positioning, brand portfolio; targeting, segmentation and marketing mix.

Posted on April 18, 2020 by Adam

Brand Management Exercises: Each Exercise is separate, so they should each be a separate page. Please list references as well. Each exercise should address criteria 1-4 as well as the corresponding requirements in each subsection. Company: Pepsi and Coca-Cola Select two different brands in the same product category marketed to the individual consumer. The brands […]

Locate, analyze and synthesize information from a range of published literature and electronic sources, with acknowledgement and referencing of sources.

Posted on April 18, 2020 by Adam

Assessment Information/Brief To be used for all types of assessment and provided to students at the start of the module. Information provided should be compatible with the detail contained in the approved module specification although may contain more information for clarity. Module title Services and Relationship Marketing Level 6 Assessment title Assignment 2: Case Study: […]

Does it matter if company managers engage in creative accounting: What are the consequences of creative accounting?

Posted on April 14, 2020 by Adam

MSc Accounting and Finance ACFI7015 The Research Project Assignment 3: Semester 2 2019-2020 Assignment title Creative accounting: motives and methods Learning Outcomes assessed Select and justify appropriate established research techniques in accounting and finance to analyse theoretic problems and draw conclusions Use a range of learning resources competently and appropriately Demonstrate an ability to work […]

How does the ad achieve its goal, support with theories/class content (use at least two topics/theories in your ad design, such as emotion or attitudes)

Posted on April 14, 2020 by Adam

Samsung, Firefox, Intel, BMW or any professional sports team. 2. Develop a one page executive summary with the following elements (6 points): a. Short description of the current state of the company/brand/product/servicei. What is going well and what needs to changeb. Description of the goal of the advertisement. i. How does the ad achieve its […]

Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush?

Posted on April 12, 2020 by Adam

Base your write-up content on the following questions: 1. Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush? 2. Once Jeff had optimized the orabrush.com site and the YouTube video messaging, what was orabrush.com’s average value per visitor (to the YouTube video, not the […]

Critically discuss this statement using contrasting theories and an extended example that illustrates Socially Responsible behavior.

Posted on April 10, 2020 by Adam

The Assignment Task You are to produce a correctly-referenced essay (using the Harvard referencing system) on the topic below. “The social responsibility of business is to increase its profits” (Friedman, 1970). Critically discuss this statement using contrasting theories and an extended example that illustrates Socially Responsible behavior. Word Limits The maximum word limit for this […]

What are geographical indicators as defined under the TRIPS rules? What are the benefits and disadvantages of this type of intellectual property?

Posted on April 8, 2020 by Adam

Trade Law Assignment Two Question One A Debate Regarding Trade-related Intellectual Property rights The World Trade Organization Here are some citations to guide you with this assignment: https://youtu.be/FGwPiKxmpDI https://www.wto.org/english/tratop_e/trips_e/gi_background_e.htm Compulsory licensing: https://www.wto.org/english/news_e/news17_e/trip_23jan17_e.htm WTO Head DG Azevêdo, plus many videos on this topic: https://www.wto.org/english/tratop_e/trips_e/amendment_videos_e.htm Trips Article 27.2 and Genetically Modified Seeds:https://digitalcommons.law.lsu.edu/cgi/viewcontent.cgi?article=1142&context=jelr Question One Compare and contrast […]

What is the case about specifically? (For example is a First Amendment case, a libel case, a copyright case, a FOIA issue, etc…). Define the issue. Be very specific.

Posted on April 3, 2020 by Adam

Law Scenarios Mid-Term Spring 2020 For each of the scenarios below, answer the questions using your knowledge of media law and case law. Address the issue from both the plaintiff’s and the defendant’s view point. Define the terms you use and cite cases (and describe them specifically as to how they fit this case) we’ve […]

Are Western hip hop music genre fans aware of South Korean hip hop artists? Which artist is the most known in South Korea?

Posted on April 3, 2020 by Adam

Aims and research questions This research project aims to analyze the extent to which South Korean hip hop is heard and perceived in western contexts and to explore recommendations on how western audiences are easily made aware of this. In order to achieve this aim, there will be a review of literature on market demands […]

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Tag: marketing

What are the advantages for an emerging market to be a foreign direct investment host country? In your answer, address the incentives for good economic governance, advantages over other forms of capital flows, trade, domestic savings and investment, and economic growth.

Base your analysis on the following – identify the customer, brand equity, brand elements, brand positioning, brand portfolio; targeting, segmentation and marketing mix.

Locate, analyze and synthesize information from a range of published literature and electronic sources, with acknowledgement and referencing of sources.

Does it matter if company managers engage in creative accounting: What are the consequences of creative accounting?

How does the ad achieve its goal, support with theories/class content (use at least two topics/theories in your ad design, such as emotion or attitudes)

Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush?

Critically discuss this statement using contrasting theories and an extended example that illustrates Socially Responsible behavior.

What are geographical indicators as defined under the TRIPS rules? What are the benefits and disadvantages of this type of intellectual property?

What is the case about specifically? (For example is a First Amendment case, a libel case, a copyright case, a FOIA issue, etc…). Define the issue. Be very specific.

Are Western hip hop music genre fans aware of South Korean hip hop artists? Which artist is the most known in South Korea?