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Analyse the roles of media creators, consumers, advertisers and other professions using a media market model.

•Apply understanding of the marketing communications industry•Analyse and assess the impact of economic factors on media industry decisions•Analyse the roles of media creators, consumers, advertisers and other professions using a media market model•Apply understanding of techniques to measure the contribution to a business of a successful marketing campaign

Provide a statement of the significance of your research (why are you looking at this question? Why is it important? In what ways might the new knowledge this project provides be useful or relevant to industry practice?)

The Final Report presents the results of your independent research project. Your research project must be based on an industry-relevant research question and should be presented in a professional format appropriate to the industry or sector under investigation. Draw upon your prior learning (e.g. concepts or issues previously studied) and synthesise this with new primary research. Remember […]

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