Critically analyze how modern organization Integrate traditional marketing with digital marketing to achieve strategic objectives. Provide four advantages and four disadvantages for traditional and digital marketing.
TASK 1 and TASK 2 structure Task 1 Using an organization of your choice (boohoo group plc), identify and critically evaluate PESTEL factors influencing the success of their digital marketing campaigns. Use relevant theories to illustrate your answer. (30 Marks) 800 words +/- 10% P1 Introduction on digital marketing strategy with according literature back up […]