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Identify the implications in these articles that are important for understanding and operating in international markets.

Read these articles. Write a 2 page, well-crafted essay on what ideas these 4 articles share. In your essay, identify the implications in these articles that are important for understanding and operating in international markets. Remember you must support your ideas with facts, evidence, and examples from these articles. PLEASE REMEMBER CITATIONS & REFERENCES! Attachments […]

Research, critically analyze and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance.

You are working as a Marketing Manager for one of the clothing brands  of the UK. Your chosen brand is considering an expansion into the global market, particularly in the Asian market. At the beginning the brand will expand into two countries of Asia. You have been tasked by the Marketing Director to prepare a […]

To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses?How is influencer marketing affecting our purchasing decisions in the fashion luxury industry?

The idea is to have a 40 document research paper that answers a research question related to the topic of influencer marketing. some possibilities: – To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses? – How is influencer marketing affecting our purchasing decisions in the fashion luxury […]

To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses?

Influencer Marketing – Engagement in the Digital Era. The idea is to have a 40 document research paper that answers a research question related to the topic of influencer marketing. some possibilities: – To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses? – how is influencer marketing […]

How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company? Identify the feedback vehicles you may use, especially social media.

You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company's product or service privacy policy. Usually the privacy policy is available on the website. Answer the following four questions in order and number the […]

Which index word have you selected? What is the meaning of your title? What is the case for the concrete examples within the selected index word? Draw connections between the two concrete examples: what is similar/different? Are there any lessons?

Design your own title to focus your thoughts Which index word have you selected? What is the meaning of your title? What is the case for the concrete examples within the selected index word? Draw connections between the two concrete examples: what is similar/different? Are there any lessons? Comparative analysis needs to be supported with […]

Do you judge this campaign to be more green marketing or greenwashing? Why? Would this campaign make you more or less likely to buy from Diesel brand. Why?

Learn about the “Diesel Global Warming Ready” campaign. Read the Forbes contributor article Truthiness And Consequences: Today’s Consumer Trend of Values-Based Shopping https://www.forbes.com/sites/micahsolomon/2015/01/26/see-through-yoga-pants-and-uh-transparency-issues-the-consumer-trend-of-values-based-buying/?sh=38ae7fa46d16 Share your opinion on the Diesel campaign with a forum post that answers the following questions: Do you judge this campaign to be more green marketing or green washing? Why? Would this […]

Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.”

Corporate Social Responsibility (CSR) and Ethical Marketing Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.”

Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are there ways it could mitigate the environmental impact of this program? How could it best deal with the likely negative reaction from “green” customers?

In another break from tradition, the chain is implementing a loyalty card with a blanket discount for members and no regular promotional sales. The RH Grey Card costs $100 per year, but provides members with a 25 percent savings on all full-priced purchases . Ninety percent of RH revenue now comes from Grey Card members, […]

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