Consider the targeted audience of the facility based on the demographics of the consumers who use the facility. Consider whether marketing techniques can be the same when marketing to different demographics.
The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. Select 1 of the following in your community or surrounding area: Walk-in clinic, such as an urgent care facility Retail clinic in your local grocery store or retail pharmacy […]
