Evaluate potential challenges (current and predicted) faced by Debenhams and recommend actions that Debenhams could implement to secure its survival.
According to Katherine Bahamonde Monasebian, chief digital and technology officer at Barneys, “It’s easy to say Amazon killed department stores, millennials killed department stores, but it’s actually a confluence of a lot of things.” (BOF – April 2019). “For way too long, bricks-and-mortar retailers have allowed their stores to be warehouses full of product with […]
