List and explain some possible solutions. Reflect on the possible solutions and choose one that seems to be the most viable. Explain and justify the chosen solution and develop this solution into a detailed action plan that could be implemented.
Pine and Gilmore considered that customers buy experiences not products. Investigate the effectiveness of the organisation in providing its customers with a memorable experience. Use your research findings and current literature to propose ways to improve the customer experience. Provide the management team with good examples of how they may implement the recommended changes and […]