marketing Archives - Page 15 of 35

Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. Analyze the marketing process and identify the diverse factors that influence marketing actions.

Posted on August 20, 2020 by Adam

Case Study: GEEK Squad – A New Business for a New Environment. Read the case pages 95-97 in your text. Watch the video supplement to the case at link tv/13e/v3-5(Links to an external site.). Respond to the following case question. (Disregard the questions in the text.) The Consumer Technology Association conference held in Las Vegas just […]

Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.

Posted on August 20, 2020 by Adam

Unit Learning Outcomes ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions. (CLO 1) ULO 3: Examine how an organization assesses where it is now and where it seeks to be. (CLO 4 & 5) ULO 5: Examine how environmental scanning provides information about social, economic, technological, competitive, and […]

Analyze the marketing process and identify the diverse factors that influence marketing actions. Analyze how organizations build strong customer relationships and customer value through marketing.

Posted on August 19, 2020 by Adam

Two of the largest dairy companies, Borden and Dean Foods, have just filed for Chapter 11 bankruptcy. This is a concern for Chobani. Based on the information provided, the unit’s concepts and term, and your research, put yourself in the position of a marketing consultant brought in to the company to critically examine the campaign’s […]

Discuss key factors moving oil prices such as oil supply and demand as well as drivers such as GDP growth, standards of life, energy resources, government policies, environmental regulations, etc.

Posted on August 19, 2020August 19, 2020 by Adam

Analyse the current oil price scenario and highlight some generic risks derived from price volatility for these type of upstream projects. The report should be produced in a word document and cover the following elements: 1. Brief overview of oil markets explaining the factors impacting current oil price levels. 2. Discuss key factors moving oil […]

Describe the ad (what you see, what is said, how it is organized and so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, purposely confusing, busy, funny, sarcastic, ironic, understated, sad, sexy, vague and so on?

Posted on August 19, 2020 by Adam

Critical Analysis of an Advertisement. You recently wrote an essay on this topic about 3 weeks ago. I now require a second draft. I will upload the first draft that you submitted so you can take it from there. Also, I received feedback about the first draft. You can use it as a guide to […]

Analyse the current market situation, considering relevant internal and external factors using appropriate frameworks and summarising them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea)

Posted on August 18, 2020 by Adam

Identify one product (good, service, experience or idea) of an organisation (brand) of your choice. We suggest you choose a product (good, service, experience or idea) of your organisation of employment. However, this is not a requirement. In your interim assessment, start by providing adequate context for the selected organisation (brand) and identified product (good, […]

Describe each of the seven (7) social media platforms that have been covered in this course from a social media marketer’s perspective, included, but not limited to, the type of platform, primary users, industries the platform works best with, how it can be used, and any other items you found interesting about each platform.

Posted on August 16, 2020 by Adam

Assignment 1: What have you learned so far? Review the social media platforms you’ve used throughout the course so far, from a social media marketer’s perspective. Reflect on what you have learned about each. Which is your preferred, and why? Write a three to five (3-5) page paper in which you: Describe each of the […]

Characterize the physical features of the country from climates, geographical topography, and other special features of the country to illustrate the physical environment for doing business there.

Posted on August 15, 2020 by Adam

Geo-Political Analysis of a Country. This part of research will look at the assigned country’s geopolitical environments that include geography, political system, legal and regulatory environments. Characterize the physical features of the country from climates, geographical topography, and other special features of the country to illustrate the physical environment for doing business there. An analysis […]

Research AT&T and their current international strategies and the countries in which they presently operate. Determine what strategy you will be using in your expansion plan.

Posted on August 15, 2020August 15, 2020 by Adam

Use your knowledge from previous courses, popular business journals, and/or from your research and readings to answer the questions. You are a New Market Development Manager for AT&T and you have been given the task of identifying one potential new country where you can expand your market share. Research AT&T and their current international strategies […]

How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.

Posted on August 15, 2020 by Adam

Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company. Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural […]

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Tag: marketing

Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. Analyze the marketing process and identify the diverse factors that influence marketing actions.

Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.

Analyze the marketing process and identify the diverse factors that influence marketing actions. Analyze how organizations build strong customer relationships and customer value through marketing.

Discuss key factors moving oil prices such as oil supply and demand as well as drivers such as GDP growth, standards of life, energy resources, government policies, environmental regulations, etc.

Analyse the current market situation, considering relevant internal and external factors using appropriate frameworks and summarising them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea)

Characterize the physical features of the country from climates, geographical topography, and other special features of the country to illustrate the physical environment for doing business there.

Research AT&T and their current international strategies and the countries in which they presently operate. Determine what strategy you will be using in your expansion plan.

How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.