Discuss the exemplars, prototypes, and opportunities for hybrid/electric automobiles. Compare your findings to the positioning statement you created. Does your positioning statement need to be changed or tweaked based on this week’s analysis? Provide cited support for your analysis and conclusions.
Overview So far this semester, you picked a branded product in the hybrid/electric automobile industry and wrote a value proposition for the brand. You also conducted limited consumer research to create a positioning statement for a specific customer segment that you believe should be (or is) targeted by the brand. This lesson, you will use […]