marketing Archives - Page 9 of 35

Explain why market power and monopolies are likely to emerge in the digital economy. Explain why we care about monopolies in the digital economy and what can be done to address potential problems.

Posted on November 13, 2020 by Adam

The situation: The rise of large tech firms has led to growing worries about (abuse of) market power and monopolies in the digital economy, and a call for increased antitrust action. In October 2020, the U.S. congress published a report calling for the break-up of big tech monopolies comparing the current situation to the age […]

Which particular structural and/or infrastructural aspects of the supply chain contribute significantly to the good (or bad) business performance of the supply chain and why?

Posted on November 12, 2020 by Adam

Write an individual 1500 word analysis in which you consider a supply chain of your choice from the 4 angles – inline with the first 4 lectures of the module. (lectures at attachments) Your chosen supply chains will need to be cleared for suitability by the teaching team. There are four questions you must answer […]

What are some stereotypical stories media tell about men? Give an example. What sorts of products are sold using images of women and femininity?

Posted on November 9, 2020 by Adam

Answer the following questions using the clip and your experiences with advertisements. What are some stereotypical stories media tell about women? Give an example. What are some stereotypical stories media tell about men? Give an example. What sorts of products are sold using images of women and femininity? What kinds of products are sold using […]

Create a professional letter to the board explaining your marketing ideas and how you plan to reach the target market of the business.

Posted on October 15, 2020 by Adam

Marketing Your Healthcare Business. It is important to understand how to differentiate among the forces that influence the healthcare delivery and systems. Marketing is one of the biggest external influences on the healthcare customers. As a leader you need understand how to market the healthcare business and the process for creating a marketing plan and […]

How will you incorporate the difference in their risks into the capital budgeting analysis? Which project, Sneaker 2013 or Persistence, is better for New Balance shareholders? Why?

Posted on October 14, 2020 by Adam

Questions for Sneaker 2013 Case Should the following be included in the relevant cash flow projection in the capital budgeting analysis of Sneaker 2013 Project? Why or why not? And if you include any of the following items in the relevant cash flow, explain if it should be a positive or negative cash flow. […]

Highlight the concept of market failures and mention which are those market failures.

Posted on October 11, 2020 by Adam

Explain why you agree with the premise: GOVERNMENT INTERVENTION(S) IS/ARE THE MOST EFFECTIVE WAY TO CORRECT MARKET FAILURES AND ENSURE A SMOOTH FUNCTIONING OF MARKETS TO ENHANCE THE BENEFIT OF ALL. Highlight the concept of market failures and mention which are those market failures and must be mentioned the concept of imperfect competition as an […]

How do Gannon’s cultural metaphors differ from how Hofstede uses culture to classify countries? What are some important secondary sources that companies can consult to learn about the cultures of other countries?

Posted on October 9, 2020 by Adam

1.What are the four characteristics of culture that global marketers must recognize? 2.Name four elements of culture and briefly indicate why they are important when marketing products and services internationally. 3.How do Gannon’s cultural metaphors differ from how Hofstede uses culture to classify countries? 4.What are some important secondary sources that companies can consult to […]

Illustrate your answer with a diagram of the appropriate degree of price discrimination.Why do some customers still pay the non-discounted official prices, instead of buying a Groupon deal?

Posted on October 8, 2020 by Adam

Unit 1: Demand & Supply Unit task: In January 2019, some tabloid newspapers reported disapprovingly on the recent rise in train fares, arguing that “the ticket prices were increased despite overcrowding getting worse last year”. 1. Evaluate this statement (in particular, the use of the word “despite”) from an economic standpoint, using your knowledge of […]

Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.

Posted on October 8, 2020 by Adam

Getting Your Product into the Hands of Consumers. It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), develop a distribution system. Channel […]

How would the chosen organisation ensure the approach stays on track? What else would they need to consider? Who else could they learn from?

Posted on October 8, 2020 by Adam

1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation (40%): Criterion 4 – Partnerships & Resources: i) How well do they build sustainable relationships with […]

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Tag: marketing

Explain why market power and monopolies are likely to emerge in the digital economy. Explain why we care about monopolies in the digital economy and what can be done to address potential problems.

Which particular structural and/or infrastructural aspects of the supply chain contribute significantly to the good (or bad) business performance of the supply chain and why?

What are some stereotypical stories media tell about men? Give an example. What sorts of products are sold using images of women and femininity?

Create a professional letter to the board explaining your marketing ideas and how you plan to reach the target market of the business.

How will you incorporate the difference in their risks into the capital budgeting analysis? Which project, Sneaker 2013 or Persistence, is better for New Balance shareholders? Why?

Highlight the concept of market failures and mention which are those market failures.

How do Gannon’s cultural metaphors differ from how Hofstede uses culture to classify countries? What are some important secondary sources that companies can consult to learn about the cultures of other countries?

Illustrate your answer with a diagram of the appropriate degree of price discrimination.Why do some customers still pay the non-discounted official prices, instead of buying a Groupon deal?

Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.

How would the chosen organisation ensure the approach stays on track? What else would they need to consider? Who else could they learn from?