Examine whether the data provides evidence of significant differences in the evaluations of the four brand alliances. Comment on the pattern of any identified significant differences.
You are required to – • Part 1 – Comment on the summary statistics, including the main distribution characteristics, of the Evaluation_AB variable. • Part 2 – o Determine whether the expectation that female respondents have evaluated the brand alliance between htc and Swatch higher than male respondents is supported. o Examine whether the data […]