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Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm (DSP).

“Mankind’s true moral test, its fundamental test (which is deeply buried from view), consists of its attitude towards those who are at its mercy: animals.” – Milan Kundera (The Unbearable Lightness of Being). Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm […]

Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

“digital revolution,” Customer service was mostly face-to-face. Many marketers worried that technology (e-business) would make the customer experience impersonal, however. (Marketers use the phrase getting “close to the customer” to describe a strong, personal brand relationship.) What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, […]

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