Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.
“digital revolution,” Customer service was mostly face-to-face. Many marketers worried that technology (e-business) would make the customer experience impersonal, however. (Marketers use the phrase getting “close to the customer” to describe a strong, personal brand relationship.) What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, […]